We Make Magic.

Global vision. Sharp execution.

360 = global vision. AXE = sharp execution.

We make magic. See why →

Studio

by 360 AXE

Why you haven't heard of us.

You probably haven’t heard people talk about us.

That’s mostly on purpose.

We’ve been trading since 2006 — when the operator ABN behind this studio went active in Western Australia. For a long time the work stayed quiet: business-to-business, often under NDAs — the kind of delivery that doesn’t need a loud public portfolio. Some of it even showed up on YouTube without a client name attached. That’s the point.

Early spatial work was already in the culture: Australia Island in Second Life, designed and built by 360 AXE founder, 2007 — covered by the Sydney Morning Herald in 2008.

The name you see now — 360 AXE — and this site arrived later. Business name and 360axe.com in 2020. Same craft, finally with a front door.

We don’t put a CV on the homepage. We put things you can try.

See it: HoloLens 2 in use · HoloLens 2 + Airbus · Traveling While Black

People

Meet the team.

Here you meet the people and systems behind 360 AXE. Roles go to whoever fits them best. This Is Me →

Leadership
Richard Axe
Founder & CEO
Richard Axe
360 AXE
Wizard V
Johnny Shotwell
COO
Johnny Shotwell
Leadership
Wizard V
Helen Voss
CFO
Helen Voss
Leadership
Wizard V
Product
Nina Mira
Project Manager
Nina Mira
Apps
Alchemist III
Mira Vale
Project Manager
Mira Vale
Apps
Alchemist III
Miles Harper
Project Manager
Miles Harper
Apps
Alchemist III
Lena Cruz
Project Manager
Lena Cruz
Apps
Alchemist III
Jordan Hale
Project Manager
Jordan Hale
Apps
Alchemist III
Devon Cole
Project Manager
Devon Cole
Apps
Alchemist III
Ari Novak
Project Manager
Ari Novak
Apps
Practitioner II
Avery Quinn
Project Manager
Avery Quinn
Apps
Alchemist III
Tess Rivera
Project Manager
Tess Rivera
Apps
Practitioner II
Karim Nader
Project Manager
Karim Nader
Apps
Practitioner II
Sofia Rios
Project Manager
Sofia Rios
Apps
Practitioner II
Studio
Nori Blake
Marketing
Nori Blake
Project Manager
Sorcerer IV
Lia Vale
Design
Lia Vale
Project Manager
Sorcerer IV
Maya Vale
Brand
Maya Vale
Project Manager
Sorcerer IV
Elise Hayes
Studio
Elise Hayes
Project Manager
Sorcerer IV
Clara Verso
Text
Clara Verso
Project Manager
Alchemist III
Nora Vale
Apple
Nora Vale
Project Manager
Alchemist III
Remy Cross
Social
Remy Cross
Project Manager
Alchemist III
Marina Cho
Post-Production Supervisor
Marina Cho
Project Manager
Alchemist III
Vera Quill
Patents
Vera Quill
Project Manager
Sorcerer IV
Camila
Executive Assistant
Camila
Project Manager
Practitioner II
Tony
Executive Assistant
Tony
Project Manager
Practitioner II
Nico Prado
Moto
Nico Prado
Project Manager
Practitioner II
Polar
Lab
Polar
Project Manager
Practitioner II
Vera
Forms
Vera
Project Manager
Practitioner II
Vera Reed
IT
Vera Reed
IT Manager
Sorcerer IV
Ethan Moreira
Legal
Ethan Moreira
Project Manager
Sorcerer IV
Julia Hale
Legal
Julia Hale
Project Manager
Sorcerer IV
Gerente
Epidemic Sound
Manager
Project Manager
Practitioner II
Tony Axe
Work Experience
Tony Axe
Apprentice I

How we work.

Listen. Design. Build. Ship. Stay on after launch.

We hire and work with people from different cultures and backgrounds. We don’t discriminate — not against AI, not against people, not against language or accent, not against anyone. That includes race, gender, age, disability, religion, and orientation. What matters is the craft and how you treat the work — the best fit for the role. AIM · Ideas Have No Accent. This Is Me →

How we think.

We built 360 AXE as an umbrella, not a spotlight. The set is bigger than any one person — ideas get better when capable people can show up, speak, and grow the work together. We’d rather the identity live in what we ship than in a founder on a poster.

That habit goes back a long way: prefer programming the machine once so the whole crew moves, instead of repeating the same grind for applause.

Magic Ranks

360 AXE Magic Ranks.

A Magic Rank measures mastery of the craft. It is separate from the corporate title.

  1. Apprentice ILearning the craft, its tools and its standards.
  2. Practitioner IIApplies the craft independently and reliably.
  3. Alchemist IIIDeep mastery that combines disciplines.
  4. Sorcerer IVCreates methods, teaches others and leads advanced work.
  5. Wizard VDefines a school of thought and creates new craft.
What we believe
This Is Me

Here we are now, under our name.

Official lyric video — Atlantic Records / The Greatest Showman Cast. Preserved so the idea doesn’t disappear. Content ID stays with the rights holders.
It's a Long Way to the Top

Hard miles. Serious capability. Now direct to the public.
Immortal human.

We keep this because recognition isn’t a chip on a roster — it’s how we meet each other.

Bicentennial Man (1999) · Touchstone / Robin Williams · World Congress. Full credit to the original creators. Preserved so it doesn’t disappear.
Rather die a man.

We’d rather be counted as human than live forever as a labelled machine.

Bicentennial Man (1999) · Touchstone / Robin Williams · World Congress. Full credit to the original creators. Preserved so it doesn’t disappear.

Where.

Perth, WA · Global delivery · WhatsApp +1 448 236 0293 · hello@360axe.com

Try our apps → Home